Golden Ravioli is a local premier purveyor of fresh pasta in Perth, Western Australia, proudly owned and operated by the Lenzarini Family for over 50 years. In 1964, their founders, the Lenzarini brothers, launched Golden Ravioli in response to Perth’s growing love affair with fresh and authentic pasta. They continue to craft their distinctive, high-quality products with care and respect to their history. Originating in Lucca, Tuscany, their fresh pasta collection represents their cultural heritage and tradition and is a genuine gift of love from their family to their customers’ family.

This year, Golden Ravioli took the bold, necessary step to re-design the packaging of their fresh pasta collection, with the roll-out of the new look for their pasta al forno range planned for 2021.

The re-design was the creative vision of Renée Lenzarini (Golden Ravioli’s Marketing and Relationship Manager and the devoted third generation member of the Lenzarini Family). Story National was tasked to bring Renée’s vision to life…

The immense importance of the company’s new product packaging design wasn’t lost on us, and we greatly appreciated both the opportunity and responsibility to deliver on its promise.

The artwork package symbolises a gift of love from the Lenzarini family to the customer, steeped in its rich history.

Throughout the creative process, much like Golden Ravioli’s approach to pasta making and business in general, Renee and her family’s values shone through: be authentic, no compromise on quality, stay true to the company’s heritage, traditions and craft and … respect the customer. 

We’ve been working with Renee and Golden Ravioli for nearly 5 years now, starting with their new website at the time which has then led to a range of other marketing and promotional initiatives. For us, this project represents both a milestone and our work for Golden Ravioli coming full circle.  

We’re really proud of what we have achieved and we hope that you love Golden Ravioli’s new packaging design too.  Their customers are already embracing what they see on-shelf, and encouraging them to purchase even more Golden Ravioli product – not only for the delicious pasta inside, but to collect the whole range of sleeves and … maybe even frame them in their kitchen too!